At a press conference held at the CN Tower yesterday in Toronto, BNL together with Ben & Jerry's and ABC Canada, launched "If I Had A Million Flavours". A new ice cream flavour available through Ben & Jerry's in Canada.

Ed had this to say about the partnership, "We're thrilled to be partnering with Ben and Jerry's. It's very cool to be the namesake for the first ever Canadian flavour! We share a desire to support great causes, and a deep rooted love of all things Ice Cream!".

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